Sony raises PS5 prices in Europe and Japan for the second time in 18 months. Plus: Eidos Montreal news.
Sony Interactive Entertainment raised PS5 hardware prices in Europe and Japan, the second hike in 18 months. The move is a margin defense, not a confidence signal on demand. Hardware unit sales are likely to continue softening through the holiday quarter while Sony optimizes for installed-base monetization rather than fresh hardware acquisitions.
Full analysis, charts, sources, and the next-quarter watch list. Free to read on Substack.
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