Games Industry
Executive Summary.

Weekly intelligence on the video games market for executives, investors, and senior analysts.

By Emmanuel Rosier · Casey Al-Kaisy · David Thier

This Week

Xbox Game Pass Drops to $22.99 and Loses Day-One Call of Duty
Issue W16 / 2026 Apr 24, 2026 5 min read

Xbox Game Pass Drops to $22.99 and Loses Day-One Call of Duty

Latest GIES issue covers: Xbox Game Pass Drops to $22.99 and Loses Day-One Call of Duty. Read the full analysis on Substack for our take on what this means for executives, investors, and senior analysts.

Read on Substack

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Five lenses, one market

01

Players & audience

Demand, motivations, behaviors, segmentation, MAU/DAU, retention, playtime.

02

Markets

Geography across US, EU, Asia, MEA, LATAM. Regional dynamics and Asian publisher Western expansion.

03

Products

Games, franchises, IP, gameplay, mechanics, lifecycle. Remakes and DLC economics.

04

Supply

Studios, publishers, platforms, console hardware cycles, PC vs console, studio operations and labor.

05

Business models

F2P, premium, microtransactions, Game Pass, subs, battle passes, live services, gaming M&A.

Authors

Emmanuel Rosier
Emmanuel Rosier
The Analyst
Casey Al-Kaisy
Casey Al-Kaisy
The Host
David Thier
David Thier
Dashing Dave
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Weekly intelligence on the video games industry. Free tier covers the weekly. Paid tier ($5/mo) unlocks the Monthly Takeaway.

Frequently asked

What is GIES?

GIES (Games Industry Executive Summary) is a weekly intelligence newsletter covering the full video games market through five lenses: players & audience, markets, products, supply, and business models. Written for executives, investors, and senior analysts. Published every Friday since June 2024.

Who writes GIES?

GIES is written by Emmanuel Rosier (founder), Casey Al-Kaisy (co-founder, business development), and David Thier (contributor on game design, marketing, and communications). Combined experience across gaming forecasting, journalism, live-service marketing, and market intelligence.

Where can I read GIES?

GIES publishes weekly on Substack at giesweekly.substack.com. Long-form video analyses are on YouTube at @giesweekly. Brand updates run on the GIES LinkedIn company page.

Who is the audience?

Senior executives at publishers and platforms, gaming-focused VC and PE professionals, equity analysts covering gaming, and consultants advising on gaming markets.

How is GIES different from other gaming newsletters?

GIES is positioned for the senior executive and investor audience, not consumer gaming readers. Editorial style is verification-first with numerical precision: structured frameworks, explicit assumptions, decision trees, and forecasting logic instead of news aggregation or fan commentary.

What does the paid tier unlock?

$5/month unlocks the Monthly Takeaway: a structural read of the month, summarizing platform shifts, M&A activity, business-model evolution, and player-behavior signals worth tracking for the next quarter.