Microsoft cuts Game Pass Ultimate to $22.99/month and removes day-one Call of Duty access. Plus: Ubisoft cancels Alterra. Roblox releases agentic AI tools for creators.
Microsoft Gaming repositioned Game Pass Ultimate at $22.99/month (down from $24.99) while removing day-one Call of Duty access. The pricing move is defensive on subscriber count, not bullish on demand. Day-one COD removal signals the Activision integration economics are still under pressure 18 months post-close.
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