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Microsoft Brings Xbox Back, Scraps Microsoft Gaming

W17 May 01, 2026 5 min read

Originally published on Substack (canonical version)

Microsoft brings Xbox back, scraps Microsoft Gaming: The Verge reports the corporate “Microsoft Gaming” brand is being unwound and the Xbox name is moving back to the front of the org, reversing the post-Activision identity reshuffle.

Denuvo may have reached the end as every protected PC game is now crackable: cracking groups have neutralized the latest builds across every currently-protected PC title, undermining the dominant anti-piracy DRM the AAA industry has paid into for a decade.

South Korean PM Calls Crimson Desert Turning Point for K-Gaming: Pearl Abyss’ open-world action RPG is being framed at the head-of-government level as a national milestone, signaling Seoul’s industrial-policy bet on Korea breaking out of the live-service MMO mold.

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