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Why New IPs Need Demos Again – #GameDemos #GameMarketing

Short Uploaded 2026-05-21

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From the GIES Podcast w/ Emmanuel and Casey. Subscription bundling broke the demo habit. Discovery costs say it should come back. Full episode: Weekly gaming industry intel:

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Original YouTube link: youtube.com/shorts/Wqf8I8l4IJs. Subscribe to the @giesweekly channel for weekly long-form analyses and Shorts on platform shifts, monetization, and franchise lifecycle.